Our History

1946
Jackie Pettitt opened a shop at 75 South Main Street in 1946 as rationing was coming to an end… A brief history of Pettitt’s SuperValu .. From 1825 to 1900 current Managing Director, Cormac Pettitt’s, Great-Great-Grandfather ran a grocery, wine & spirit business on Wexford’s main street. From 1900 to 1946 the leases on the premises remained in the hands of the family and were rented out. In 1946, Cormac Pettitt’s Grandfather, Jack Pettitt, who was then working with the L&N, took over the Beechville Dairy on Wexford’s main street, one of the premises formerly owned by his grandfather. From here he ran a counter service store until 1965 when he purchased the premises next door. Jackie Pettitt had an innate instinct for enterprise and an early belief in the value of customer relations and service. In the days before online shopping, Jackie put two mobile shops on the road in vans taking orders from housewives at their doors. Pettitts was the first grocer in Co. Wexford to provide self-service in the early 1960s.
1975
In 1975, a new acquisition was added in the form of a supermarket in St. Aidan’s Shopping Centre, Wexford. Cormac Pettitt’s Father, Des Pettitt, became responsible for the general management of this store. In 1978 Des Pettitt went on the expansion train with the purchase of a store in Enniscorthy and in 1983 a new supermarket was opened in Gorey. The Pettitt family bought its first store outside of County Wexford in 1987 in Athy, Co.Kildare and then again in Arklow, Co. Wicklow in 1989.
2006
In January 2006, Pettitt’s joined SuperValu, the franchise group operated by Musgrave’s. the largest grocery distributor in Ireland. The strong Irish brand compliments what Pettitt’s is known for: superior customer service and quality fresh produce. Cormac Pettitt took over as Managing Director in 2008 and carries on the principles handed down to him from his grandfather Jackie and father Des “Get to know your customers and give them the best service and value you can”.
2008
In November 2008, Pettitt’s took over SuperValu Key West just a stones throw from where Jackie Pettitt opened the first store. Pettitt’s SuperValu have a strong reputation for being customer and community focused.
2021
In June 2021, Pettitt’s opened their newest SuperValu store, Pettitt’s SuperValu, Southern Cross Road, Bray. Pettitt’s Bray was built from a greenfield site and incorporated the highest energy & design spec available.
Pettitt’s Bray introduced the Pettitt’s Brand to the Bray area, offering a full scratch Pettitt’s Bakery, Sleedagh Farm Meat Counter & Fresh Fish Counter, along with a host of extras such as extensive Deli offering, large airy Fruit & Veg section which includes a host of local suppliers from both Wexford & Wicklow, dedicated Cheesemonger & Barista Dock.
Pettitt’s Bray was built to the highest energy specifications, including C02 refrigeration with doors and Solar PV modules.
2024
In February 2024, Pettitt’s SuperValu St. Aidan’s achieved a remarkable milestone by winning both the ‘Large Store of the Year’ and the overall ‘Store of the Year’ awards at the National SuperValu Conference. This prestigious recognition highlights the team’s dedication to excellence, particularly our fresh food offering, with our Pettitt’s Bakery, Pettitt’s Kitchen, Sleedagh Farm & Cook at Home coming to the fore. The award also acknowledges the significant revamp of the St. Aidan’s store and the team’s commitment to providing the highest possible service to their customers.
In addition to its Store of the Year accolades, Pettitt’s SuperValu St. Aidan’s was honoured with the ‘Large Store Off Licence of the Year’ award at the 2024 Edward Dillon & Santa Rita Estates SuperValu Off Licence of the Year Awards. This recognition underscores the store’s excellence in customer service, innovation, and presentation within its off-licence department.
Meanwhile, Pettitt’s SuperValu Bray achieved national acclaim by winning ‘Ireland’s Best Fresh Fish & Seafood Offering’ at the 2024 Checkout National Grocery Retail Awards. This marks the second consecutive year the Bray store has received this distinction, highlighting its commitment to providing top-quality seafood and exceptional service.

